During the Prius 10th Anniversary Celebration, over 100 of our biggest fans were asked to help reveal the future of Prius.
10/10/10 was a hot day in Malibu, even from the hilltop overlooking the Pacific Ocean. Over 100 owners and enthusiasts came together to celebrate the first decade of the Toyota Prius here in America and to look to the future of the Prius family.
At the party, guests were greeted with a custom Prius lineup. Each generation was represented and guided people to the crest of a hill where the Prius Puzzle board was displayed. The guests were given a magnetic puzzle piece that would help unveil the first official image of the new member of the Prius Family. It took nearly two hours for the puzzle to come together, and it was documented through time-lapse photography. The result is Project No. 001.
Want to see more of the 10 Years of Toyota Prius Anniversary Celebration? Check out the extended film with more footage from the exclusive event.